The Meta Ads Compliance Checklist for Ecommerce Brands

Run through this checklist before every launch. It takes ten minutes and can save you days of appeals.

Ad copy

• No direct references to the viewer's personal attributes (health, finances, appearance).
• No guaranteed results or unrealistic income or weight-loss claims.
• No misleading urgency like fake countdowns or "only 2 left" if untrue.
• Correct capitalisation and no excessive symbols or emojis replacing words.

Creatives

• No before-and-after comparisons for restricted categories.
• No fake play buttons or UI elements that imitate Facebook features.
• Imagery that matches the product actually being sold.

Landing page

• Clear business identity and contact details.
• Privacy policy, terms, shipping and refund pages linked in the footer.
• Fast load on mobile and no aggressive pop-ups or redirects.
• Product, price and claims consistent with the ad.

Account hygiene

• Verified business details and a valid payment method.
• Two-factor authentication on every admin.
• Consistent login locations and devices.

Want a human to check your setup? Every Malu client gets a compliance manager who reviews creatives and landing pages before launch.